What happens when you’re getting some web traffic and people are browsing your site, but you’re still not getting conversions? The answer usually lies in the smaller details you might’ve overlooked with your affiliate marketing.
Whether it’s unclear calls to action or missed opportunities for reminders, you can implement several easy tweaks on your site today. Below are our top 5 affiliate marketing tips for beginners to boost your conversions.
1. Polish Your CTA Buttons For Easy Conversions
A CTA button is crucial to help your visitor make the connection between their desire and a purchase. If your button is poorly designed, hard-to-find, or has unclear messaging, you’re missing out on money.
Below are three quick fixes you can apply to increase conversions:
Use Boldly Colored Buttons Instead Of Hyperlinks
A hyperlink is a little too ambiguous to draw the eye – for all the reader knows, it could be an external link or an internal link. A big, boldly colored CTA button is obvious and immediately directs their attention to where they need to click.
A luxury hotel increased their CTR rate by 32% by switching from text-based CTA to a button-based CTA, as well as making it more visible.
Make Sure Your Language Is Clear and Specific
Let’s say you want someone to click on your CTA button to sign up for a new subscription. Write something specific instead of a vague ‘Click Here’ or ‘Click Now’.
‘Sign Up Today’ or ‘Get Your Subscription Now’ is much more effective since it reduces potential confusion on the reader’s next step.
Put Doubt-Removers Near Your CTA
A doubt remover is a short string of text that eliminates any doubts or concerns before someone clicks. You can put it above, next to, or beneath your CTA button – you can even test this to see which works best.
These can include a customer testimonial, a relevant statistic, or any other information that would help someone feel confident clicking.
2. Craft Engaging, Long-Form Content
Long-form content is still in high demand, with the typical sweet spot hovering between 1,500 to 2,000 words. Engaging content like in-depth product reviews, tutorials, and topic guides are also great ways to sprinkle in affiliate links.
Make sure these links are related to the content so they don’t seem distracting. For example, offering a sign-up for a course that elaborates further on the tutorial you’re sharing.
3. Make Sure Your Website Is Up To Speed
Sometimes you lose money because your site is too slow or some of your pages are broken. Fortunately, free tools (such as Hubspot’s Website Grader) will give you a breakdown of where to improve things.
4. Always Make Sure You’re Optimizing For SEO
If visitors aren’t signing up, it could be because your content doesn’t match what they’re searching for. When you craft blog posts and landing pages, make sure you’re always using keywords that line up with your industry, niche, topic, and search intent.
5. Use Clear And Helpful Images For Your Affiliate Marketing
Too much text can be tiresome. Clear and helpful photography or illustrations can help you better communicate the value of your affiliate promotions and increase conversions.
For product reviews, first-hand photos of the product you’re promoting are helpful for the reader to take next steps. They can also be a great way to build trust. If you’re creating tutorials, you can add screenshots to help readers take next steps.
Want to create a new income stream? Check out our blog for affiliate marketing tips that’ll help you make money.