You have an affiliate email marketing newsletter, but you’re not making much money. Don’t worry – with a little more work and strategy, you’ll bring in more passive income in no time.
Email marketing for affiliate marketers balances interesting content, well-timed emails, and leaning into urgency (when relevant!). We’ll look at a few tried-and-tested ways of maximizing your affiliate earnings so you can start growing your business.
Provide A Steady Stream Of Engaging Content
You may think the best way to increase your affiliate earnings is by sharing affiliate links more often – this couldn’t be further from the truth. Email marketing’s biggest strength is how it gradually builds trust over time, so providing engaging content should be at the front of your mind.
Did you know nearly 60% of consumers say marketing emails influence their purchasing decisions? Content that inspires, entertains, and informs will help your brand stick in readers’ minds and help them trust you as a go-to authority. This content also doesn’t have to take a long time, such as:
- Quick tips
- Brief behind-the-scenes updates
- Sharing other people’s content
While you can still share links for your affiliate programs, make sure to spread them out so they don’t feel too forced.
Time Your Promotional Emails Strategically
A little timing goes a long way with your email affiliate strategy. If you send a promotional email too soon, your business may feel pushy or out of touch.
However, if you nurture your audience’s trust and interest in your brand, a well-timed promotional email is much more likely to be clicked. If you need a little help learning how to time your email sequence strategically, try the formula below:
- Welcome email
- A bite-sized piece of content
- Nurturing email to build your relationship
- Another bite-sized piece of content
- A promotion with one of your affiliate links
This natural progression makes your email feel less forced and more like a welcome suggestion. Make sure to pay close attention to your open rates to see who’s clicking and reading your emails to improve your timing.
Tap Into Urgency During Special Events
Do you have a holiday discount or limited-edition product for your affiliate programs? Don’t forget to tap into this urgency to boost your affiliate marketing income – according to Zippia, urgent subject lines increase open rates by 22%.
Make sure your urgent event doesn’t last more than a few days. Anything longer and readers will have more time to make a decision, reducing their chances of clicking and making a purchase.
We’re here to help you increase your earnings and earn steady passive income. Contact us today to start making more money with your affiliate email marketing.